SYSTEM ONLINE · IB DIGITAL
Steam visibility engine for indie devs

Games don't failbecause they're bad.They fail because no one sees them.

IB Digital builds the visibility layer indie games need to get discovered, wishlisted, and actually played on Steam.

2,098
Peak CCU (8AM)
95%
Positive launch (NanoApostle)
25K+
Units sold (Utopia)
SCROLL TO EXPLORE ↓
/ 01 — THE PROBLEM

Every week, 14,000 games launch on Steam. Most disappear in 48 hours.

73%
of indie games make under $1,000 lifetime
48hrs
average time before a release loses storefront visibility
1 in 9
wishlists actually convert without a marketing system
/ 02 — THE SYSTEM

A four-stage visibility engine.

Not a service menu. A repeatable system that compounds attention from the moment your store page goes live.

STAGE 01 / 040% SYSTEM ENGAGED
01

Hook

Capsule, trailer, and first-second pitch that stops the scroll on Steam.

02

Positioning

Genre framing and tag strategy that puts your game in front of the right audience.

03

Conversion

Storefront copy, screenshots, and pacing engineered to turn views into wishlists.

04

Momentum

Launch beats, Next Fest, and updates timed to ride Steam's algorithm.

/ 03 — CASE STUDIES

Real games. Measurable lift.

Four launches, four different problems. Same operating system underneath.

CASE / 01Marketing Strategy Lead — Consultant

NanoApostle

Sci-Fi Boss Rush

95% Overwhelmingly Positive sentiment within the first 48 hours of launch.

RESULTS
1,000+
Steam reviews at 95% positive
+35%
Storefront visibility uplift
Multi-platform
Publisher expansion unlocked
Influencer MarketingSteam SEOViral Clip StrategyPlaytest Ops
CASE / 02Community & Growth Manager

Utopia Must Fall

Retro Arcade Roguelite

Re-engaged a dormant player base and drove a 159 concurrent peak post-update.

RESULTS
25,000+
Units sold in Early Access
159
Peak CCU post-campaign
94%
Very Positive rating
Lifecycle MarketingCommunity RetentionDemo FunnelIndie PR
CASE / 03Positioning & PR Strategist

Archons

Dual-Control Roguelite / Bullet Hell

93% Very Positive across 381 reviews — with twelve announcements in the game's entire lifetime.

RESULTS
93%
Very Positive rating
381
Steam reviews
15,000+
Players reached
Positioning StrategyPress & PRViral Clip StrategySteam SEO
CASE / 04Growth Marketing Lead / Product Manager

8AM

Psychological Horror

Free-to-keep growth loop drove a 2,098 concurrent player peak.

RESULTS
2,098
Peak concurrent players
100+
Reviews — Mostly Positive
Franchise
Catalog visibility lift
Growth LoopsViral FormatsBundle StrategySteam Deck Positioning
/ 04 — POSITIONING

Indie Game Marketing
& Growth Specialist.

IB Digital is a senior-level operator embedded with indie teams from storefront to launch to live-ops — wearing whichever hat the moment requires.

Marketing Strategy LeadCommunity & Growth ManagerPR & Communications StrategistInfluencer Marketing LeadFreelance Marketing Consultant
01

Steam Storefront SEO

Tag, capsule, and copy systems built for Steam's discovery algorithm.

02

Viral Content Strategy

Short-form formats engineered around each game's strongest moment.

03

Lifecycle Management

Wishlist → demo → launch → update beats timed for compounding visibility.

04

Community Retention

Discord systems and creator loops that keep concurrents alive past week one.

/ 05 — START THE LAUNCH

Building something
worth playing?

Let's make sure people actually see it.

IB DIGITAL · STEAM VISIBILITY ENGINE© 2026 — ALL SYSTEMS GO